International content creation for Fairtrade ranges for one of the country’s largest supermarkets
Co-op is the fifth-largest food retailer in the United Kingdom with more than 2,500 local, convenience, and medium-sized stores. They are an internationally-recognised leader for their social goals and community-led programmes and are one of the largest vendors of Fairtrade products in the UK.
We have worked closely with the Co-op for five years now, creating compelling content to help communicate the importance of Fairtrade to the growers themselves, raking up millions of hits. We have also provided photography and interview material for their monthly magazine.