Development of Commercial to launch new online trading platform
Commerzbank is one of the largest banks in the world with a presence in over 50 countries. Commerzbank approached us for help to launch their new trading platform, Click and Trade FX. As a conservative brand with a long history and a fairly inflexible approach to new ideas, their London brand manager knew that producing something really different would be tough to get over the line, but she trusted us to help her sell a new approach.
We put several concepts together but the one that landed was to create highly conceptual interpretations of each of their 6 brand values: Strategic, Responsive, Intelligent, Focused, Intuitive, Innovative.
Working with one of London’s top DoPs, we shot the film in our studio in East London over 2 days. Graded into the steel blues of Commerzbank’s brand, and with a custom-produced soundtrack, we are proud of the finished piece.